Sport Journey Academy exists to make youth sports the place kids learn to be uncomfortable on purpose — and come back tomorrow wanting more.
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Who We Are
The fragility epidemic isn’t a screen problem. It’s a practice problem.
Every parent gets the same advice from every direction. Cut the screen time. Make a plan. Set a limit. And every parent quietly knows the truth: we are losing that fight. The algorithms are better funded, better researched, and more patient than we are. So we stopped treating the device as the enemy.
For Coaches
A framework, not a script. Constraint-led drills, engagement tactics, and a culture that treats a mistake as data.
For Parents
Make organized team activity non-negotiable, then make it count. See what a practice worth your kid’s Saturday looks like.
For Organizations
Objective measurement for the things everyone claims to develop and nobody tracks. AIx turns character into something you can chart.
Tony George, Co-Founder
Co-Founder & CEO
21 years, U.S. Air Force · Two-time squadron commander · Basketball coach · Based in Slovenia
I owe my career to sports. My parents coached most of my youth teams, and the lessons that started on a basketball court in Colorado kept resurfacing — through the Air Force Academy, through the year learning Russian at thirty, through commanding 150 Airmen across eighteen disciplines and, later, through a hurricane that took our belongings and forced my kids to changes schools once again.
Every one of those was a test of the same thing: what do you do immediately after it goes wrong?
I retired from the Air Force in 2026, moved my family to Slovenia, and started coaching. Sport Journey Academy is the thing I wanted to hand every coach who shaped me — and every coach who’s shaping someone else’s kid right now.
Co-Founder & COO
U.S. Air Force officer · Operations leader · Head of Business Operations · Based in Denver
Tony is my brother. We were raised by the same coaches, and we’ve spent twenty-five years in the same argument about why sports worked on us.
My path led me to work behind the scenes that people rarely see. I’ve spent my career building the systems underneath things — five years as an Air Force Medical Service Corps officer, then a decade at DISH Network running billing and customer strategy for teams of a hundred-plus, then leading operations at Evolve across a portfolio of 35,000 properties. Today I lead business operations at iOR Partners.
Tony knows better what has to happen in a gym. I know how to make it repeatable, measurable, and available to a coach who has forty-five minutes and no staff.
The Earned Joy Newsletter
A phased approach for incorporating the shared drills and coaching tactics, plus, the behavioral science behind why they work — written for the coach or parent who has a gym for forty-five minutes and needs it to count.
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